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内容简介:
Why do so many business deals that look good on paper end up in tatters once they’re put into action? Because deal makers often treat the signed contract as the final destination in their bargaining journey—instead of the start of a cooperative venture. In The Point of the Deal, Danny Ertel and Mark Gordon show what negotiation looks like when the players involved strive to make the deal work in practice—not just on paper.
In this book, you’ll discover how to make the transition from concentrating on getting the deal done to focusing on what it takes to achieve value after the ink has dried. With a wealth of examples from multiple industries, countries, and functi***, the authors illustrate how their approach to crafting an implementation mind-set works in all kinds of familiar business contexts—including mergers and acquisiti***, joint ventures, alliances, outsourcing arrangements, and customer and supplier relati***hips.
作者简介:
DANNY ERTEL is a founding partner of Vantage Partners and head of its outsourcing practice; an award-winning author and leading authority, on negotiation and relati***hip management; and chairman of Janeeva, Inc.
书籍目录:
Preface
Acknowledgments
1 Introduction
What's the point?
2 The Deal-Makin8 Mind-set
Why "yes" is often not enough
Part Ⅰ The Implementation Mind-set
3 Treat the Deal as a Means to an End
What do you need beyond a "yes"?
4 C***ult Broadly
Who do you need to set beyond "yes"?
5 Make History
How do you set the right precedent for implementation?
6 Air Your Nishtmares
How do you discuss risk without riskin8 the deal?
7 Don't Let Them Overcommit
How do you help make sure your counterparts can deliver?
8 Run Past the Finish Line
How do you stay focused on the real goal?
Part Ⅱ Negotiating and the Organization
9 Managing Negotiators
How do you steer them toward deals worth doing?
10 Building an Organization That Does
Deals Worth Doing
How so many smart companies get it wrong
Part Ⅲ Critical Deals in Which Implementation Matters
11 Bet-the-Company Deals
Mergers, alliances, and outsourcing
12 Bread-and-Butter Deals
Customers and suppliers
13 Conclusion
When "yes" is not enough
Notes
Analytical Table of Contents
Index
About the Authors
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书籍介绍
Book Description
Why do so many business deals that look good on paper end up in tatters once they’re put into action? Because deal makers often treat the signed contract as the final destination in their bargaining journey—instead of the start of a cooperative venture. In The Point of the Deal, Danny Ertel and Mark Gordon show what negotiation looks like when the players involved strive to make the deal work in practice—not just on paper. In this book, you’ll discover how to make the transition from concentrating on getting the deal done to focusing on what it takes to achieve value after the ink has dried. With a wealth of examples from multiple industries, countries, and functi***, the authors illustrate how their approach to crafting an implementation mind-set works in all kinds of familiar business contexts—including mergers and acquisiti***, joint ventures, alliances, outsourcing arrangements, and customer and supplier relati***hips.
Review
Negotiating a good deal means more than winning on price or other terms... --CIO Insight, September 17, 2007
点击链接进入中文版:
成交只是起点:为顺利履行合同而谈判
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