Advertising Next pdf mobi 下载 kindle 115盘 chm 阿里云 rb

This book has a *** objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and in***ct with people. The internet and other new technologies, togethe***ith changes in c***umer resp***es and wider changes in society, have reshaped the communicati*** landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communicati*** and business in general, accompanied by 150 recent campaigns. With over 500 illustrati***, all 400 pages are packed with invaluable content and ***ysis.

暂无相关目录，正在全力查找中！

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Advertising Next在线阅读

在线听书地址：Advertising Next在线收听

在线购买地址：Advertising Next在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

This book has a *** objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and in***ct with people. The internet and other new technologies, togethe***ith changes in c***umer resp***es and wider changes in society, have reshaped the communicati*** landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communicati*** and business in general, accompanied by 150 recent campaigns. With over 500 illustrati***, all 400 pages are packed with invaluable content and ***ysis.