竞争能力分析 COMPETING ON ANALYTICS pdf mobi 下载 kindle 115盘 chm 阿里云 rb

"Competing on Analytics" is hardly the last word on the matter, but it is a useful primer for a business field that seems likely only to grow in importance.

Foreword by Gary Loveman

Acknowledgments

Part One The Nature of Analytical Competition

1 The Nature of Analytical Competition

2 What Makes an Analytical Competitor?

3 Analytics and Business Performance

4 Copeting on Analytics with Internal Processes

5 Competing on Analytics with External Processes

Part Two Building an Analytical Capbility

6 A Road Map to Enhanced Analytical Capabilities

7 Managing Analytical People

8 The Architecture of Business Intelligence

9 The Future of Analytical Competition

Notes

Index

About the Authors

Thomas H.Davenport is the Presidents Distinguished Professor of Information Technology and Managment at babson College.

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书籍介绍

You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning" , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisi*** has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical ***ysis and predictive modeling. Exemplars of ***ytics are using new tools to identify their most profitable customers and offer them the right price, to *** product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples - from ***anizati*** as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of ***ytics.

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数据分析竞争法:企业赢之道