The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right pdf mobi 下载 kindle 115盘 chm 阿里云 rb

With citizen bloggers multiplying by the minute, corporati*** are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (***'s Bob Lutz, who wrote the foreword, is a blogger), many more are struggling to make sense of a fairly *** proposition: use your blog as a meaningful conduit to your customers, and watch them become your best advocates; use it as an outlet for stale press releases, and watch the world yawn o***alk away. Weil provides background on blogs, offers tips on writing them ("invite a conversation"), addresses common concerns ("what if my employees are blogging?"), discusses tools and technology (including podcasts and wikis), and offers a cheat sheet for convincing the boss that it's time to blog. Bonus resources include sample policies and guidelines, design tips, a glossary, and more. Short and sweet, this is more enthusiastic and personably written--and includes fewer CYA disclaimers--than Nancy Flynn's Blog Rules (2006) and is more appropriate for the corporate crowd than Andy Wibbels' Blogwild! (2006). Keir Graff

Copyright © American Library Association. All rights reserved

She makes a convincing case for the corporate blog. Smart, witty, and accessible. -- Kirkus Reports

暂无相关目录，正在全力查找中！

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right在线阅读

在线听书地址：The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right在线收听

在线购买地址：The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

With citizen bloggers multiplying by the minute, corporati*** are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (***'s Bob Lutz, who wrote the foreword, is a blogger), many more are struggling to make sense of a fairly *** proposition: use your blog as a meaningful conduit to your customers, and watch them become your best advocates; use it as an outlet for stale press releases, and watch the world yawn o***alk away. Weil provides background on blogs, offers tips on writing them ("invite a conversation"), addresses common concerns ("what if my employees are blogging?"), discusses tools and technology (including podcasts and wikis), and offers a cheat sheet for convincing the boss that it's time to blog. Bonus resources include sample policies and guidelines, design tips, a glossary, and more. Short and sweet, this is more enthusiastic and personably written--and includes fewer CYA disclaimers--than Nancy Flynn's Blog Rules (2006) and is more appropriate for the corporate crowd than Andy Wibbels' Blogwild! (2006). Keir Graff

Copyright © American Library Association. All rights reserved

She makes a convincing case for the corporate blog. Smart, witty, and accessible. -- Kirkus Reports